This story has been circulating on the internet over the last week, probably because of this brilliant picture which might have come from an ad for the stuff (or because the beer was being marketed for the first time):

The drink in question is called Kwispelbier (Kwispel means 'wagging a tail' in Dutch) and is made from beef extract and malt.

The drink, which isn't alcoholic, was apparently designed by hunters on hunting trips who wanted to give the dogs a treat when the humans all had a beer.

It's now being advertised in Holland with the slogan:

Kwispelbier, a beer for your best friend.