Strauss started on his road to riches by supplying San Francisco miners with trousers
made of hard wearing canvas.
1872 Strauss received a letter from a customer, Jacob Davis, who told him that
the trousers lasted longer if you put rivets at certain stress points. Davis needed
a patent, however, to protect this innovation.
agreed to take on the legal work and in return Davis was made Strauss's production
the canvas material was replaced by blue denim and the modern 'blue jean' was