would change the face of television in the USA forever. The first ever advert,
which was sanctioned by the Federal Communications Commission (FCC), was broadcast
on NBC on this day.
historic ad was screened during a Dodgers-Phillies game and cost Bulova, the watch
this was the first officially sanctioned ad, other stations had already started
broadcasting unofficial adverts by this time. Before 1941, all broadcasting was
licensed on the basis that it was noncommercial.
has to be said that the audience for the $9 ad was quite small. The development
of television was slow during the end of World War 2. Television only started
to become widespread at the end of the 1940's.