February 2010: The word 'Toyota' has become the number one curse word in many parts of the English speaking world, beating into second and third places perennial favorites the f- and c-words.
A connoisseur of cursing told this website:
"The T-word, when delivered with a deep faux-Japanese accent, beats the F-word due to the combination of t's, ooo's and y's.
'Toyota', when used effectively as a curse word, can sound like a cross between a warrior cry, jamming your finger in a drawer and smashing your forehead into someone's teeth.
It's perfect at times of stress or when you just want to scream something substantial and the f-word ends too quickly."
We asked a group of readers to use 'Toyota' as a curse word for a whole week, instead of using the f or c words.
At the end of the period, half said they wouldn't be going back to their old f or c word using ways.
One convert told us:
"The f and c words are too short - they have that great initial burst and then the k or t at the end, but sometimes only a long drawn out screamed Toooyyyootttaaa can deliver what you are looking for."
Another respondent said:
"You can't drag out the f or c words, and the more you use them the less effective they become. You can scream 'Toyota' out making the most out of every syllable, it's very effective."