an out of court settlement in the UK, in which Sean Combs
agreed not to use the name 'Diddy' in future, our reporters
have discovered a new threat to the rap superstar.
makers of breakfast cereal Sugar Puffs have told this website
that, following the success of the UK suit, they are preparing
a similar action against Combs to protect their trademark
has used the name Puff Daddy and Puffy on a number of his
spokesman for Trademarks Today told this website:
people outside the business may find it funny that the
makers of Sugar Puffs are protecting their trademark against
a rap star."
it's only a small step from calling yourself Puff Daddy,
to Sugar Daddy, to Sugar Puff, and then to Sugar Puffs."
just three steps."
holding suit, now, can protect the legal owners of Sugar
Puffs from any future attempted trademark infringement.
tried calling Sean Combs last night for a comment but we
don't have his number and the number we tried at random