Xerox either 'Zeeroz' or 'Exerocks'"
old half and half name has got to go" (Senior accountant).
could be one of the most embarrassing naming blunders in world
corporate history, which has only just been noticed during
a routine post-Enron style audit.
at it now, it's amazing it took so long for us to realize
the pronunciation error", said a management linguist,
who charges $500 an hour plus coffee. "Were we just
blind to all corporate inconsistencies before this accountancy
crack down?" he asked, rhetorically.
problem is that the zee pronunciation (at the front of the
name) is used inconsistently in the name, with the ex sound
at the end, but both use the X.
the name should be pronounced either 'Zeeroz', or
'Exerocks'", confirm forensic linguists called
in by the management accountants.
work as auditors is certainly not made any easier by having
a strange name as the corporate identifier. It could mean
a profits difference of plus or minus $2bn", says world
champion creative accountant Jerk Jobson, who says he sometimes
uses the pronunciation 'Exeroz' 'just to annoy people'.
make photocopiers, many of which have been instrumental
the photocopier not been invented, the world economy
would still be in the 1940's, according to industry
before the photocopier was hell for secretaries who
had to duplicate correspondence using quills, typewriters,
glue and small knives.
is believed that photocopiers have saved over 234,000
finger nails since their invention, although at the
expense of a small rain forest in Borneo.
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